To design a premium and technology-driven landing page for IQOS ILUMA i, showcasing three new smart devices developed by Philip Morris International.
The goal was to communicate innovation, precision, and advanced functionality through a clean and highly interactive digital experience tailored for the Croatian and Slovenian markets.
1. Concept development & digital art direction
2. Landing page design for product launch
3. 3D product presentation (interactive rotation)
4. Integration of 3D assets into web environment
5. UI/UX design focused on tech and clarity
6. Localization-ready design for multiple markets
1. Research: I analyzed existing IQOS digital experiences, focusing on how innovation and product features are communicated across different markets.
2. Concept Development: The idea was to present the devices as premium tech objects, using minimal design and motion to highlight their smart functionalities.
3. 3D Design & Animation: The devices were created and animated in Spline, allowing smooth real-time rotation and interaction to showcase all angles and details.
4. Web Integration: The 3D elements were carefully integrated into Webflow, ensuring performance optimization and seamless user experience across devices.
5. Visual Design: A clean, modern interface was used with subtle gradients, soft lighting, and minimal distractions to keep the focus on the product.
6. Refinement: Animations, transitions, and layout spacing were fine-tuned to deliver a smooth, premium feel aligned with the brand’s identity.
The final result is a highly engaging and modern product experience that emphasizes innovation and design. The interactive 3D rotation allows users to explore the devices intuitively, increasing engagement and better communicating the product’s advanced features.
The IQOS ILUMA i project showcases how combining real-time 3D, minimal UI, and thoughtful interaction design can elevate a product launch.
By leveraging tools like Spline and Webflow, the experience delivers both visual impact and technical performance, tailored for regional markets while maintaining a consistent global brand standard.
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